Inside 2016 post to have Barilla pasta and sauce, a father keeps enjoyable teaching their infant for eating spaghetti within the the latest family area, emphasizing gender norms courtesy fatherly play rather than motherly performs and you may cultivate. 46
Ads has actually usually found girls are way more passive and getting indoors for cooking, discover, otherwise gamble dress-up, whenever you are boys were energetic and frequently outside examining and you will taking chances.
The fresh guys and you will boys are represented since the energetic plus in the new foreground, due to the fact female enjoy merely help roles on the record
Inside 2006 Britax advertising, a small girl takes on skirt-right up once the red signifiers are plentiful, reinforcing adult gender norms from the feminine styles and you will passivity onto young girls. 47
The latest dudes and you can boys was portrayed since the effective plus the foreground, as the feminine enjoy only help jobs from the record
Within 2016 Flonase offer, good boy runs, plays outside, and you may explores, dressed in blue to help signify boyishness, concentrating on gender norms getting boys (and you may guys) once the energetic and free, while girls are often portrayed just like the inactive.
